You can monitor what people are saying about your company online and react appropriately by using a tool like Google Alerts. Step 4: Keep an eye on your online reputation. Keeping a close eye on your online reputation is one of the best ways to make it better. These companies have a stringent background check procedure that looks closely at your application history to make sure you are qualified for the job. You might not be able to join these exclusive groups if you have only a misdemeanor conviction.As a roofing business owner, you are aware of how difficult it can be to generate new leads. Finding leads who are prepared to buy today is rather challenging because it’s not like you’re selling hotcakes or cell phones. Roofing Marketing Strategy: How to design a roofing marketing strategy that will support your objectives. Being on the first page is just one aspect of this long-term strategy. For example, let’s say you live in a beach town and you notice that there aren’t many businesses that offer commercial building roofing.The top website is Google, it gets nearly 70% of all online searches in the United States. Keeping this in mind, you probably aren’t receiving a lot of new leads if you aren’t on page one for your area in the search engines. Building a successful brand around providing commercial roofing for nearby companies and organizations could actually be a very wise decision. The advantages of commercial roofing. For instance, it might be better to start specializing in something else if you are unable to compete with other roofers in your area.Additionally, there are other ways to generate leads online besides Roofer SEO. Google is the most popular website in the US, receiving almost 70% of all internet searches. Easy marketing: Unlike residential roofing, which is challenging to explain to people if they are not already familiar with it, commercial roofing is easily spread through word-of-mouth and marketing. This is a long term strategy and there is so much more involved than just being on the first page.Pay per click, social media, directories, and digital advertising are all options. More long-term contracts: Because commercial roofing typically leads to long-term contracts rather than one-time work, it is far more profitable and less stressful. Because most of these companies require their employees to be law-abiding citizens, it will be difficult for you to pass the FBI background check required to become a pilot.You might want to think twice before pursuing your dream of becoming an airline pilot if you have a criminal history. Thus, there are many opportunities for your roofing company to be found online.